Artificial Intelligence
The machine is meant to think like a person. The term dates from 1956 and puts imitation at the centre.
IA · Term · Stance · Practice
Amplified Intelligence
Amplified Intelligence (IA) uses machine intelligence to amplify human judgement, not to replace it. People set the goal and make the call. The machine brings speed, breadth and memory.
01 · Definition
What is Amplified Intelligence?
Amplified Intelligence is the use of machine intelligence as an amplifier of human judgement. Responsibility stays with people. The machine makes them faster, more thorough and less forgetful.
- Short form
- IA
- Also
- Intelligence Amplification
- Counter-terms
- Artificial Intelligence, Super Intelligence
- Core
- People decide
The idea is older than the current hype. The cyberneticist W. Ross Ashby was writing about amplifying intelligence back in 1956, and in 1962 Douglas Engelbart described the computer as a tool for augmenting the human intellect. Amplified Intelligence picks up that thread and brings it into the everyday work of businesses using ChatGPT, Gemini or Claude today.
02 · Context
Three terms.
Three stances.
What a technology is called shapes how it gets used, so the names deserve a closer look.
Super Intelligence
The machine is meant to outdo people. Since September 2026 it's the official wording of the US government. In research, the term has so far described hypothetical systems.
Amplified Intelligence
The machine makes people stronger. Responsibility stays with the people who know the business and answer for the outcome.
03 · Manifesto
Five principles
Every AI project can be held up against these five, whether it's a trades business, a practice or a large corporation.
- 01
Amplify, don't replace
AI takes on research, drafts and routine. Judgement stays with the person who carries the consequences.
- 02
People decide
Nothing leaves the business unchecked. Whoever signs it off has read it.
- 03
Data stays in-house
Customer data, know-how and processes belong to the business, not to whoever makes the tool.
- 04
Stay switchable
No tool gets built in so deep that changing provider would put the business at risk.
- 05
Measure the effect
The only thing that counts is what measurably improves: time, quality, enquiries, revenue.
04 · In practice
What IA looks like day to day
Three processes nearly every business has. In each one the machine prepares the work and a person signs it off.
Enquiries
Incoming enquiries are sorted and come with a draft reply. The team checks it, adds what's missing and sends it. Hours turn into minutes, and no customer ends up talking to a machine nobody's watching.
InboxDraftPerson checksReply
Quotes
Meeting notes become a draft quote in your own style and pricing logic. The numbers are still the boss's call.
NotesDraftBoss pricesQuote
Visibility
Review replies, posts and website copy come out on a steady rhythm instead of in a panic. Only someone who knows the business signs them off.
RhythmDraftSign-offPublish
05 · Application
Where do you want to amplify?
Four areas where Amplified Intelligence is already at work. Pick yours.
Business & SMEsamo-consulting.de
The AI engine room
AI working systems that help your team get more done, from a first test flight to a fixed process running in the business.
Visit AMO Consulting Practices & servicesReferenceTrust that brings bookings
Websites and enquiry routes for vets, therapists and aesthetic clinics. Have a look at a project that's already live.
See the reference Longevity & healththelongevityregistry.comGet found
A directory for longevity practices, built for people who are actively looking for prevention.
Open the registry Movement & somaticsfeldenkrais-marketing.comSeen by the right people
Marketing for Feldenkrais practitioners, from the website to visibility to the first enquiries.
Visit Feldenkrais Marketing06 · Self-check
How much does AI amplify your business?
Ten statements, about two minutes. Your answers stay in your browser and aren't stored anywhere.
- 01
Our team uses AI for specific, recurring tasks, not just now and again.
- 02
We've agreed which tasks AI is allowed to take on, and which it isn't.
- 03
Anything AI produces that goes outside the business is checked by a person first.
- 04
Our customer data sits in systems we control ourselves.
- 05
We could switch AI provider within a month if we had to.
- 06
At least one process has become measurably faster because of AI.
- 07
Our processes, templates and tone of voice are written down well enough for AI to work with.
- 08
We measure what AI actually brings us, such as time, enquiries or revenue.
- 09
Our team feels free to throw out an AI result.
- 10
One named person is responsible for how we use AI.
07 · Way in
Try it first, then decide
In a test flight we work through a real use case from your own day-to-day. By the end you'll know what AI can do for you, because you'll have seen it happen.
Test flight
90 minutes on your use case
We take one real process from your business and build it live. You walk away with a result in your hands and a straight answer on whether the next step is worth it.
€290final price
Fully credited if you book Solo or the Programme within 30 days.
Solo
2 sessions over 2 weeks
For anyone who wants AI firmly built into their own working day, without having to move a whole team at once.
€1,490final price
Programme
6 weeks inside the business
For businesses changing several processes at once and wanting to measure what actually gets better.
€5,900final price
Secure payment via Stripe:PayPalCardApple PayGoogle PayInvoice on request
All prices are final. No VAT is charged under the German small business scheme (§ 19 UStG).
08 · Questions
Frequently asked
What does Amplified Intelligence mean?
Amplified Intelligence (IA) means using machine intelligence to amplify human judgement rather than replace it. People set the goal and make the decision. The machine brings speed, breadth and memory.
How is it different from Artificial Intelligence?
Artificial Intelligence describes the technology and its aim of imitating human thinking. Amplified Intelligence describes a stance on how you use that technology. The question isn't what the machine can do alone, it's how much better a person decides with it.
Is Amplified Intelligence the same as Augmented Intelligence?
They're close relatives. Augmented puts the weight on adding something new. Amplified puts it on strengthening what's already there: the experience, judgement and character of a business.
Why not just call it Super Intelligence?
In the research world, super intelligence means systems that outperform people at everything. That has little to do with running a business. What counts there is people doing better work with AI and keeping the responsibility.
Which businesses is this for?
Any business with recurring knowledge work, such as enquiries, quotes, copy, reports or appointment chains. That covers trades and practices as much as law firms, retail and the wider SME sector.
Do I need new software?
Usually not. ChatGPT, Gemini or Claude will do the job once the processes are cut cleanly. Where something is automated, it runs on systems you control.
What happens to our data?
Your customer data and company knowledge stay in your hands. Before anything is set up, we agree which data an AI tool may see and which it may not. That's the third principle of the manifesto.
Where do I start?
The simplest way in is the self-check on this page, followed by a test flight. In 90 minutes we work through a real use case from your day-to-day, for €290.
10 · Contact
Let's talk about your case
Drop me two or three lines on where things are getting stuck. I'll reply myself.